Strawflower

Xerochrysum bracteatum

Eternal life, never-ceasing remembrance, unfading love.

Did you know

Strawflowers feel exactly like crisp paper — what look like petals are actually rigid, dry bracts surrounding the true tiny central flowers.
Their crispness is built-in — flowers retain their color and shape for years when dried, making them the king of everlastings.
Strawflowers open and close in response to humidity — drying out causes the bracts to curl inward; moisture makes them open again.
They were a Victorian favorite for funerary wreaths because of their longevity, symbolizing remembrance that does not fade.
Like the rest of the Asteraceae family, strawflower is a magnet for pollinators — bees and butterflies feast on its tiny disc flowers.