All flowers
Pride of Madeira Wikimedia Commons
Boraginaceae

Pride of Madeira

Echium candicans

Wild grandeur, island spirit, brilliance.

Family
Boraginaceae
Genus
Echium
Native to
Madeira (Portugal)
Bloom season
Spring, Summer
Type
Shrub
Height
1.5–2.5 m (5–8 ft)
Sunlight
Full sun
Soil
Sandy, well-drained
Water
Low
Hardiness
9–11
Lifespan
Short-lived (5–10 years)

Did you know

  • Pride of Madeira is the icon of Portugal's Madeira archipelago—a giant cousin of viper's bugloss that grows into a 6-foot shrub crowned with foot-long cones of blue flowers.
  • The flower spikes can hold over 5,000 individual florets each, drawing such intense bee activity that the entire shrub buzzes audibly from a distance.
  • It has naturalized so thoroughly along the California coast that it's now an iconic 'native-looking' flower of the Pacific Highway—but it's purely Portuguese by origin.
  • After two seasons of glorious bloom, the entire plant typically dies—Echium is monocarpic, putting all its energy into one spectacular flowering before exhaustion.
  • On Tenerife and the Canary Islands, related species (the 'tower of jewels') can grow over 10 feet tall in a single season—the world's largest borage relatives.

Color meanings

0

wild grandeur

1

island spirit

2

ocean blue

Uses

  • Coastal gardens
  • Mediterranean landscaping
  • Pollinator gardens
  • Specimen shrub