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American Beautyberry Wikimedia Commons
Lamiaceae

American Beautyberry

Callicarpa americana

Hidden beauty.

Family
Lamiaceae
Genus
Callicarpa
Native to
Southeastern United States, Mexico
Bloom season
Summer
Type
shrub
Height
3-8 ft
Sunlight
full sun to part shade
Soil
moist, well-drained, fertile
Water
moderate
Hardiness
6-10
Lifespan
perennial

Did you know

  • Its vivid magenta-purple berries are among the most intensely colored fruits found in North American shrubs.
  • Compounds in the leaves have been scientifically proven to repel mosquitoes, ticks, and fire ants.
  • The genus name Callicarpa comes from Greek words meaning 'beautiful fruit.'
  • Over 40 species of songbirds eat the berries, making it one of the most important wildlife plants in the Southeast.
  • Native Americans crushed the berries and leaves to stun fish in streams, making them easier to catch.

Color meanings

0

beauty in simplicity

1

generosity

2

abundance

Uses

  • wildlife habitat
  • ornamental landscaping
  • natural insect repellent